The In Asia logo evokes a sense of mystery, stimulating not only our taste buds but also our curiosity.It transports us to an unfamiliar space, a jungle, where we come face to face with a tiger - one of Asia's symbolic animals. Traditionally, the tiger is associated with the element of wind. In a restaurant setting, it is easy to imagine that the tiger is the one spreading the delicious aromas straight from the kitchen.
The restaurant's logotype features a juxtaposition of two colors: strong pink and subdued green, which complement each other well. This combination allows the restaurant to stand out in the gastronomic market, which often lacks the courage to make bold design choices. To further enhance the logo, a design featuring a tiger skin can be added.
By highlighting the tiger's eye, the logo can capture the audience's attention and emphasize the restaurant's character.
Introduction
The challenge we faced involved multiple levels of consideration regarding the restaurant. We recognized that we were not opening a Michelin-starred establishment, but we also understood the significance of selecting a prime location for a high-quality Asian cuisine restaurant. We prioritized various aspects, including the use of top-notch materials and catering to our target customers.
Goals
The client's request was for a logotype and graphic design that would create a unique atmosphere.
Our goals were to convey the flavor of Asian cuisine while maintaining the mystery and curiosity of the target customers.
We aimed to create a simple and easily scalable logotype with unique character, such as the tiger version, while avoiding a clichéd approach to corporate identity.
Our goals were to convey the flavor of Asian cuisine while maintaining the mystery and curiosity of the target customers.
We aimed to create a simple and easily scalable logotype with unique character, such as the tiger version, while avoiding a clichéd approach to corporate identity.
Challenges
Our task was to create a restaurant theme while considering two main challenges.
Firstly, the location of the restaurant, which is situated in a shopping mall and not a standalone establishment.
Firstly, the location of the restaurant, which is situated in a shopping mall and not a standalone establishment.
Secondly, we had to complete the project within a month. To address the first challenge, we tailored the theme to suit the restaurant's customers. As for the second challenge, we focused on completing the project efficiently within the given timeframe.
The third challenge was to prepare the materials in a way that allows the client to use the branding and its principles appropriately without constant contact with the visual system designer.
Results
We successfully created a logo that fully reflects the character of the company and proposed a visual system for the client. In a brief timeframe, we created a sales presentation and four logo variations. The client selected one version, which we then refined to a higher level of sophistication.
After finalizing the details, we presented the client with feedback and delivered the necessary files along with a user manual for the system.
The logos and system were exported in various formats and are now ready for use on prints, menus, T-shirts, and other elements of the restaurant brand.
We created the signet of the logotype so that it contains in itself a stylized typography representing the brand name
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